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‘Genuine Western Australian’: NRL snares TV boss as inaugural CEO of Perth Bears


Channel 7’s boss Anthony De Ceglie is leaving the network and taking up a new role with the NRL.

Considered the right-hand man of Kerry Stokes, the former editor-in-chief of The West Australian, is set to be put in charge of the NRL Perth Bears, who will enter the competition in 2027.

De Ceglie, 39, joined Seven West Media from News Corporation tabloid The Daily Telegraph in 2019, where he was deputy editor for almost three years in the NRL’s heartland territory of NSW.

He replaced former news director Craig McPherson in 2024.

His leadership oversaw programs including 7News, Sunrise, The Morning Show and investigative program Spotlight, but came under fire after a series of decisions that saw veteran broadcasters axed.

Seven were forced to strip $100m in costs which led to 150 jobs being slashed and network stalwarts being tapped on the shoulder, and experienced news producers being replaced by younger staff.

Anthony De Ceglie is the director of news and current affairs and editor-in-chief at Seven West Media. Picture – SuppliedSource: Supplied

Their news bulletins introduced new segments from last century – including seeing star signs become part of bulletin for about three months – before they were ditched.

The network lost ratings to its rival Nine, which reclaimed more viewers of the 6pm news by the end of last year for the first since 2015.

Broadcast news veteran Ray Kuka is expected to take De Ceglie’s place at the Seven Network, as reported by The Australian.

The Australian Rugby League (ARL) Commission confirmed the appointment of De Ceglie as the chief executive of the Perth Bears on Thursday.

Australian Rugby League Commission chairman Peter V’landys says De Ceglie is a “brilliant operator” with a proven track record. Picture: NewsWire / John AppleyardSource: News Corp Australia

Chairman Peter V’landys said De Ceglie’s appointment was an important step forward for the code in Western Australia.

 “To succeed in Perth, you need a well-connected local who knows how to get things done and has a can-do attitude,” he said.

“Anthony is a brilliant operator with a proven track record and a genuine Western Australian, and I am excited about what he can do for us as we grow rugby league in the WA market.”

 Seven West Media are expected to make an announcement shortly.

Earlier this month, WA Premier Roger Cook signed a $65m deal with the ARL Commission to introduce a Perth team to the NRL after a 26-year hiatus.

The Perth Bears are expected to join to the national league in 2027.

More to come



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